I’m far from a Facebook guru but I’d like to tap into it more because almost everyone is on there. So I’m going to continue learning more about Facebook to reach a wider audience. In the process I’ll teach you what I’m learning along the way. The tips in this post were discussed in Amy Porterfield’s 162nd episode of her great podcast Online Marketing Made Easy. You can see her show notes here.
Facebook is always changing. What worked a year or two ago may not work so well now. For example, instead of focusing on fans that “like” your Facebook page, it may be a better use of your time to focus on building your own Facebook group. Though I’ve been contemplating starting m own for some time now, I just started my own closed Facebook group today! It’s important to keep up with the trends and stay ahead of them in this rapidly changing field.
Here are 3 big ways Facebook has changed recently:
- They’re running out of places to put their ads and content
- They’re focused on the fan, not the marketer
- The initial engagement from your audience determines the reach of the post
With these 3 recent changes in mind, Amy has created some new rules of Facebook marketing.
5 New Rules of Facebook Marketing:
- Less posts, more quality
- Focus more on growing your community, less on fans
- Advertise more
- More videos, more consistently
- Micromoments – your audience is experiencing your content in micromoments
Post Less on Facebook, But Create Higher Quality Posts
Because our newsfeeds on Facebook are getting overloaded with content, it’s important to create high quality content if we want it to be seen. There’s a lot of competition out there for our attention, both free and paid content (ads). Instead of posting 2-3 times a day, Amy Porterfield is suggesting that it may be better for us to only post 1 quality post per day. For example, instead of posting 2 static images post 1 animated image.
Grow A Community With Facebook Groups
Instead of focusing on how many fans have “liked” your fan page, focus on building a community with Facebook groups. This is something I finally decided to take action on. When you post in your business page, few people actually see it unless you boost your post, which costs money. That’s one of the main reasons why Facebook groups are where it’s at!
In groups, you can communicate with your community much better without having to pay for it. Plus they will good about being part of a community. They can comment and share posts without all their other “friends” seeing it and criticizing them for what they share. By creating a Facebook group you can allow your community to engage with your posts in ways they couldn’t have otherwise. Plus it’s a great way to attract attention from people who wouldn’t have otherwise found you online.
Advertise More on Facebook
As of writing this, I’ve done almost no advertising on Facebook. In fact, besides 1 small campaign to get a few Facebook likes, I’ve only advertised for my DJ business. But now I intend to change that. To be honest, I really don’t want to give any more money to Facebook than I need to because I feel Facebook may be a tool to be used against us without us even knowing it. It makes it for us to be spied. In fact, we post our thoughts, actions, and beliefs publicly so no one even has to spy on us. It’s all there for data mining by whoever wants it. And the police regularly use it now for their detective work. Thanks to Edward Snowden, we now know that our own government is spying on us on a major scale.
I don’t want to scare you or detour you from Facebook. I still use it, though I’m anxiously waiting for a better alternative to take over. I’m using Facebook to wake people up so their tool is being used against them. And I’ll pay to build an empire for a good cause, if need be. And you should too.
Become a student of target marketing. Facebook has a lot of great features for marketing. You can target your marketing directly to your target audience. Facebook’s Pixel feature is a new great tool you’ll definitely want to check out. Amy Porterfield created a podcast explaining it here. I’m going to learn more about Facebook marketing and I’ll keep you informed along the way.
Create More Facebook Videos, Consistently
It’s estimated that 80% of internet traffic will be from videos by 2019! Youtube is already the second largest search engine, and it’s just video. So video is already big on the internet, but it’s still gaining momentum. Luckily, video production has never been easier.
4 Easy Ways To Create Video For Facebook
- Short video (Animoto or Adobe Spark Video)
- Animated graphics (Ripple & Adobe Spark Video)
- Facebook Live
I have yet to create any short videos, animated graphics, or GIFs yet, but I intend to. There’s just so much to do. But if spend less time scrolling through my newsfeed looking at pointless posts I could take the time saved and create these instead. Maybe the same is true for you too?
Facebook Live is another great opportunity for us online marketers. Facebook knows video is already a huge part of being online. And they know it’s growing in importance. That’s why they’re pushing videos on their site. Now, you can even add video to y our cover photo on Facebook. They’re trying to compete with Youtube. Therefore, they’re much more likely to show the videos you upload to Facebook than they are to show the youtube link of your video to your fans. Get it? That’s why I’m now creating two versions of my videos, a Youtube version and a Facebook version, and uploading them separately.
Live video is the new trend. Facebook wants to promote your live videos because they want the idea to gain traction. They’re even favoring longer videos because they want people to stay on Facebook longer. It makes sense to try Facebook Live for your internet marketing. It doesn’t cost anything, it’s a great way to reach your audience and communicate with them, and there’s no post production involved so it saves time.
A Few Tips For Facebook Live
- Pre-schedule your Facebook Live
- Inform your email list and tell them in advance when you’re going live
- Tease your other social media channels and let them know when you’ll be going live
- Take a small snippet of your live video and use post it to promote your video after you’re done
I’ve only done a few live videos on Facebook, but this podcast of 8 tips for Facebook Live is helpful if you’re just starting out.